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Automarket INC
Main Products: Computer; desktop; laptop; cellphone; PDA; pocket PC
Company Overview
Owners of small businesses have limited resources to spend on marketing activities. Concentrating their marketing efforts on one or a few key market segments is the basis of target marketing. The major ways to segment a market are: Geographical segmentation - developing a loyal group of consumers in the home geographical territory before expanding into new territories. Product segmentation - extensively promoting existing best-selling products and services before introducing a lot of new products. Customer segmentation - identifying and promoting to those groups of people most likely to buy the product. In other words, selling to heavy users before trying to develop new users.
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Trading CompanyBusiness Type
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1988Year Established
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101 - 200 PeopleTotal Employees
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North America, South America, Eastern EuropeMain Markets
