Automarket INC

Main Products: Computer; desktop; laptop; cellphone; PDA; pocket PC

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Company Overview

Owners of small businesses have limited resources to spend on marketing activities. Concentrating their marketing efforts on one or a few key market segments is the basis of target marketing. The major ways to segment a market are: Geographical segmentation - developing a loyal group of consumers in the home geographical territory before expanding into new territories. Product segmentation - extensively promoting existing best-selling products and services before introducing a lot of new products. Customer segmentation - identifying and promoting to those groups of people most likely to buy the product. In other words, selling to heavy users before trying to develop new users.

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Computer; desktop; laptop; cellphone; PDA; pocket PC

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Trading Company

Business Type
1988

Year Established
101 - 200 People

Total Employees
North America, South America, Eastern Europe

Main Markets

Company Detail

Transparency is the foundation of our partnership. Below is a comprehensive overview of our operational metrics, from business scale to global market reach, giving you a clear picture of our capabilities.